Clay Shirky talks about how the evolution media - from television to web 2.0 - is leading us into a world where everyone participates. He explains how there is a “cognitive surplus” of people who spend their time watching TV - approximately 1 trillion hours per year. Just 1% of that surplus would result 10,000 new Wikipedia pages per year worth of participation.
“Media in the 20th century was run as a single race - consumption. How much can we produce? How much can you consume? Can we produce more and you will consume more? The answer to that question has generally been ‘yes.’ But media is actually a triathlon - It’s three different events. People like to consume. But they also like to produce, and they like to share.”
Read the full transcript here.
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